How should online price information be handled under the Rule?

How should online price information be handled under the Rule?

• A. It must be truthful and non-misleading, with accessible links or references to GPL/CPL/OBP.
• B. It must be truthful but can be misleading if disclaimers are provided.
• C. Price information online is optional.
• D. Prices should not be referenced online.

Answer: (B)

Online price information must be truthful and non-deceptive. Disclaimers do not excuse or cure misleading pricing, so any online claim about cost should accurately reflect what you would charge for the covered items and services. When posting prices, align them with your General Price List, Casket Price List, and Outer Burial Container Price List, and ensure those price lists are easily accessible to consumers (for example, via a clear link or visible reference). This transparency helps consumers compare options and prevents hidden or unexpected costs, which is exactly what the Rule aims to prevent.

Online price information must be truthful and non-deceptive. Disclaimers do not excuse or cure misleading pricing, so any online claim about cost should accurately reflect what you would charge for the covered items and services. When posting prices, align them with your General Price List, Casket Price List, and Outer Burial Container Price List, and ensure those price lists are easily accessible to consumers (for example, via a clear link or visible reference). This transparency helps consumers compare options and prevents hidden or unexpected costs, which is exactly what the Rule aims to prevent.